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Spa Week

2008 spring media party

All we can say is...WOW!!! The Spring 2008 Spa Week Media Party was held on April 10th at the Midtown Loft and Terrace on 5th Avenue in New York City. The party broke all records with over 375 of the top Media Professionals in the Health, Beauty, Fashion and Travel Industries in attendance. This year, the party was based around the "Green" movement and included, among other things, an eco-friendly fashion show featuring styles made from organic and sustainable designs by Emily Katz, Sameunderneath, Stewart + Brown, and Toggery by Kate D'Arcy. In addition, the food was supplied by two of New York's best organic restaurants, The Candle Cafè and Le Pain Quotidien. A four-foot-high martini glass shaped ice sculpture held the libations, our own creation dubbed the "Spa-Tini". This delicious cocktail was a mixture of 360 Vodka, Midori and club soda. The place was buzzing with activity, but the star of the show was our title sponsor; jane iredale — The Skin Care Makeup. Their private pavilion offered attendees mineral cosmetic applications.

This night of stars also included offerings from industry leaders such as nutritionist Joy Bauer of Today Show fame, as well as Pevonia Botanica Skincare, Olivier and PHTYO Universe. Other sponsors included BORBA the Skin Balance Water and The Verandah Resort & Spa Antigua. The place was rocking all night long and the awesome "goodie" bags were a huge hit with the editors. Things went so well that we are already thinking of ways to top this fun-filled evening for our next upcoming Media Party this October. See you then!