Spa Week Celebrates 10 Years of Affordable Wellness
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National Event marks a decade of renowned $50 services
New York, NY (March 17, 2014): Spa Week Media Group, the country’s largest and most respected spa and wellness marketing company, proudly commemorates its tenth year of bringing affordable wellness to the masses with the Spring 2014 Event. From April 21st – 27th, hundreds of spa, wellness, and health and fitness facilities across the United States and Canada will offer full-service treatments at the major discount of $50 each. Featured services are valued at anywhere from $100 to $500.
Launched in 2004 by founder Cheryl Reid, the first Spa Week Event took place in New York City with just two dozen spas participating. The goal was simple: make spa visits affordable by offering full-service treatments, normally costing hundreds of dollars, for just $50 each. Now entering its tenth year, Spa Week boasts hundreds of spa and wellness participants across North America and has become the most comprehensive way to engage consumers in the health and wellness lifestyle. A true pioneer, the biannual Spa Week Events have singlehandedly paved the way for over 1.5 million people to experience a spa visit in the past decade.
According to the International Spa Association, 72% of spa-goers are now influenced by stress in their decision to visit a spa while 88% of all spa-goers said that spas improve their health and well-being. No longer classified as luxuries, spa visits are now viewed as necessities as more people are taking control of their own health and well-being. Recent years have shown an explosion of medical evidence about the proven health benefits of spa visits, creating higher consumer demand to easily (and affordably) obtain spa and wellness services. By heavily discounting such costly services on the grand scale, Spa Week is to thank for educating and evolving consumer expectations of the spa from a coveted indulgence to real, functional health and wellness.
“It’s been an amazing journey so far. When I look back ten years ago when the Spa Week brand was born, I never thought I’d be celebrating such success a decade later,” said Cheryl Reid, CEO and Founder of Spa Week Media Group. “I never dreamt that the Spa Week franchise would be embraced the way it has. The response has been both overwhelming and humbling, and we plan to keep in alignment with our initial goal of driving more and more people to the spa for decades to come.”
In honor of this milestone, Spa Week’s Spring 2014 Event will present spa-goers with even more cities, spa and wellness locations and treatment options to choose from than ever before. In addition, Spa Week will celebrate its tenth birthday by offering exclusive, centennial themed promotions and giveaways via SpaWeek.com and its social media channels. Consumers should visit www.spaweek.com as early as possible to view the directory of spa and wellness participants and their $50 offerings. It is recommended that interested spa-goers book their appointments early in advance to ensure their desired treatment times.
Returning for the Spring 2014 Event are Exclusive Trade Association Partner: International Spa Association (ISPA), Exclusive Skin Care Sponsor: Jurlique Skincare and Exclusive Lifestyle Sponsor: FabFitFun. We are pleased to introduce Exclusive Media Sponsor: YouBeauty.com, Exclusive Chocolate Sponsor: Godiva Chocolatier and Exclusive Tea Sponsor: The Mighty Leaf Tea Company. Spa Week is co-sponsored by CEW and a portion of the proceeds from the Spring and Fall Events are donated to CancerAndCareers.org.
About Spa Week Media Group, Ltd. Spa Week Media Group, Ltd. (www.spaweek.com) is the largest and most respected spa and wellness marketing company in the country. Through a merger with WaySpa Services Inc. (www.wayspa.com), the largest spa and wellness marketing company in Canada, millions of consumers across North America now have access to the most comprehensive resources for everything wellness, 365 days a year. Since its inception in 2004, Spa Week has continued to revolutionize the industry with the success of its bi-annual Spring and Fall Events' signature $50 spa services, life-changing promotions, an inspirational lifestyle blog, Spa Week Daily, and influential social media platforms. A true health and wellness finder, Spa Week delivers the best in health and wellness year round with its Spa & Wellness Gift Card, the premier spa gift card of choice by consumers. Accepted at over 8,000 spas and wellness locations across North America and sold in over 43,000 retail stores nationwide including Target, CVS, Rite Aid, BJ’s, Walmart, Sam's Club, Walgreens and on SpaWeek.com, it’s never been more convenient to give and enjoy the Gift of Wellness. Whether it’s learning how to completely revamp one’s lifestyle or simply seek motivation, the Spa Week brand remains at the forefront in guiding consumers on the path to living their healthiest and happiest lives possible.