Spa Week's Answer to a National Health Crisis


The Business World Reaches Out to the Spa Industry for Help

Once Considered an Indulgence, Spa Treatments are Quickly Becoming a Necessity.

August 1, 2007: Healthcare in the U.S. is a disaster and getting worse. Adult and childhood obesity have hit epidemic proportions. 46 million of our citizens are without healthcare and its costs are spiraling out of control. Over the next 12 months, lost employee productivity and its direct medical care will cost the nation's employers up to $64.1 billion, plus $58.8 billion in indirect costs. Life is tough! We eat the wrong foods, get too little sleep and have to deal with stress on a constant basis. We make all kinds of excuses not to exercise. We over-drink, over-eat and smoke cigarettes. We allow small problems to build up and multiply until they become unmanageable and start to exhibit a negative effect on our health. Spa Week wants to help you take back control of your live. How can we help?

Education is the first step. Spa Week has taken a leadership role in teaching the public about the different options the Spa Industry can bring to them. Spa Week was created to help inform consumers about the benefits of the spa lifestyle and to get "first-timers" into the spa. Since its inception in 2004, Spa Week has evolved to become a complete resource for a healthy lifestyle. The goal of Spa Week is to develop a new generation of educated consumers that incorporate regular spa treatments into their health care regimen.

This Fall Spa Week will be bringing $50 spa treatments to consumers at over 400 spas across the United States and Canada in an effort to introduce a new generation of consumers to the benefits of a healthy lifestyle and to open up the spa industry to the masses. Our goal is to make "wellness" more than just a word—we intend to do our part and make it a reality. By educating and introducing the health benefits of the "spa lifestyle" to as many people as possible, Spa Week is taking a leadership position in the campaign to change the unhealthy course the country is navigating.

Spa Week is slated for September 17th -23rd on the West Coast and October 15th -21st for the balance of the Country. It will take place in over 400 spas in 23 markets across the United States and Canada including New York City, New Jersey, Philadelphia, Boston, Washington D.C., Virginia, Baltimore, Atlanta, North Carolina, Detroit, Chicago, Dallas, Austin, Miami, Oregon, Denver, Minnesota, Seattle, Arizona, Los Angeles, San Diego, San Francisco and Toronto, Canada. A list of participating spas will be posted on www.spaweek.com.

Spa Week is encouraging participating spas to develop wellness packages and campaigns, but of course, the spas will continue to offer their signature $50 treatments, along with enough pampering to please even the most discriminating spa enthusiast.

Motivated by the $13 billion annual North American spa industry, Spa Week was developed by C & R Media's Cheryl Reid, who hails from successful careers within the luxury spa industry and publishing spheres. Spa Week offers corporate and spa partners a vital niche marketing platform as Spa Week builds as an international brand. Along the way, Spa Week has attracted the attention and participation of many corporate sponsors including Saab, eBay, B. Kamins, Conair, Jane Iredale, BriteSmile, POM Wonderful, Clarisonic, Pure Essentials, Red Door, CEW, Philip Stein Teslar, Xela Aromasticks and Cancer and Careers. Allure Magazine has been the exclusive National media partner since 2005.

A portion of all Spa Week proceeds benefits Cancer and Careers (http://www.cancerandcareers.org), a non-profit organization for working women with cancer. For more information, visit http://www.spaweek.com or call Lindsey at (212) 352-8098 or lindsey@crmediainc.com.

 

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