Spa Week Provides Relief in This Bleak Economy


Spa Week offers an affordable solution for the over-worked and over-stressed consumer

June 2008: The level of stress that the average American faces today is staggering. Gas is over $4 a gallon, the war in Iraq is devastating our economy, the housing market is crumbling and companies are downsizing on a regular basis. Vacations are not as relaxing as they used to be either, as airlines cut flights daily and charge $30 for a piece of checked luggage. More and more people are searching for ways to find a balance in their lives. Thankfully, Spa Week continues to present consumers with a week-long refuge known as the Spa Week Event, where they can take advantage of the benefits of the spa lifestyle at an affordable price.

Millions of consumers across North America, twice a year, carve a little time out of their hectic schedules and think about their own mental and physical well-being thanks to Spa Week. The Spa Week Spring and Fall Events, with their signature $50 treatments, allow people with a minimal amount of expendable income to enjoy a well needed massage or other spa treatment. This simple premise of a discounted treatment has opened up the once elitist spa industry to the masses—morphing the once cost-conscious consumer into a regular spa goer.

The Fall Spa Week Event will bring $50 spa treatments to consumers at over 750 spas across the United States and Canada. As always, the goal is to introduce a new generation of consumers to the benefits of a healthy lifestyle and to open up the spa industry to the masses. Spa Week's goal is to make "wellness" more than just a word-we intend to make it a reality. By educating consumers to the health benefits of the "spa lifestyle," Spa Week is taking a leadership position in the campaign to change the unhealthy course the country is navigating.

Spa Week is slated for September 15th-21st on the West Coast, including Arizona, Los Angeles, San Diego, San Francisco, Seattle and Portland, and October 13th-19th for the balance of the country including New York, New Jersey, Denver, Detroit, Minnesota, Baltimore, Boston, Philadelphia, Pittsburgh, Washington D.C., Dallas, Austin, Chicago, Atlanta, Florida and Toronto, Canada. In total, the fall event will include 22 markets. A list of participating spas will be posted on www.spaweek.com.

Spa Week was created and founded by Cheryl Reid, who hails from successful careers within the luxury spa industry and publishing spheres. For 2008, Spa Week is proud and excited to announce the inclusion of jane iredale The Skincare Makeup as its Title Sponsor and Allure Magazine as its exclusive National Media Sponsor.

Along the way, Spa Week has attracted the attention and participation of many corporate sponsors including Jane Iredale, Pevonia Botanica Skincare, PHYTO Universe, BORBA Water, The Verandah Resort & Spa, CareCredit, CEW, Goldstar and Olivier. As always, a portion of Spa Week proceeds benefits Cancer and Careers (http://www.cancerandcareers.org), a non-profit organization for working women with cancer. For more information, visit http://www.spaweek.com or call Lindsey at (212) 352-8098 Lindsey@spaweekmedia.com.

 

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