Spa Week Answers the call to Wellness


Affordable Spa Treatments Lead the way to a Healthier Consumer

January 5, 2008: Life is tough. Stress is omnipresent. Our Health is Our Greatest Wealth but in today's hurry-up world it's usually the last thing we think about. Americans have a "Plan" for just about everything, except their health. We spend more time developing a secure financial future than we do planning for a healthy future. The average American eats too much, smokes too much and doesn't get enough sleep. The perfect recipe for poor health! Unfortunately, the only health plan that most Americans have is not to get sick. Over 47 million of us don't have health insurance and businesses lose tens of billions of dollars every year to lost productivity. Spa Week believes the old axiom: "Healthy, Wealthy and Wise" is more important today than ever before.

Wellness...at Spa Week, it's more than a slogan; it's a way of life. Spa Week believes that therapeutic spa treatments can play an important role in just about every person's overall wellness plan. Since its inception, Spa Week has delivered affordable spa treatments to hundreds of thousands of people in North America. Spa Week's time is now, to make a significant impact on the lives of the average consumer and show them how their financial and physical worlds can and need to co-exist. Who wants to be rich and sick or healthy and broke - the answer is no one!

It's all about balance. Balance of the body, mind and soul. Combining these elements can create the perfect storm for a long, rewarding, healthy life. This is the message that Spa Week is championing. The spa industry is now positioned to impact everyone and anyone. Through its signature $50 spa treatments, Spa Week affords the average consumer the ability to enjoy all the benefits of the spa lifestyle.

The Spring Event will bring $50 spa treatments to consumers at almost 500 spas across the United States and Canada. As always, the goal is to introduce a new generation of consumers to the benefits of a healthy lifestyle and to open up the spa industry to the masses. Spa Week's goal is to make "wellness" more than just a word—we intend to make it a reality. By educating consumers to the health benefits of the "spa lifestyle," Spa Week is taking a leadership position in the campaign to change the unhealthy course the country is navigating.

The Spring Event is slated for April 14-20, 2008 and will take place in 21 markets across the United States and Canada including; New York City, New Jersey, Philadelphia, Boston, Washington D.C., Virginia, Baltimore, Atlanta, Detroit, Chicago, Dallas, Miami, Oregon, Denver, Minnesota, Seattle, Arizona, Los Angeles, San Diego, San Francisco and Toronto. A list of participating spas will be posted on www.spaweek.com.

In 2004 Spa Week was created and founded by Cheryl Reid. For 2008, Spa Week is proud to announce the inclusion of jane iredale — The Skincare Makeup as its Title Sponsor and Allure Magazine as its exclusive National Media Sponsor.

As it continues to build its international brand, Spa Week has attracted the attention and participation of many corporate sponsors including: Saab, eBay, Conair, CEW, Essence of Vali, Los Angeles Magazine, Xela Aromasticks and Cancer and Careers. As always, a portion of Spa Week proceeds benefits Cancer and Careers (http://www.cancerandcareers.org), a non-profit organization for working women with cancer. For more information, visit http://www.spaweek.com or call Lindsey at (212) 352-8098 Lindsey@spaweekmedia.com.

 

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