Colgate PROCLINICAL Toothpastes

When budgets get tightened, professional beauty and personal care treatments are often the first things to go. A recent study by Information Resources, Inc. found that 32% of women are doing more at home beauty services to help save money. Thanks to Colgate, however, your teeth can still look like you just indulged in a professional polishing. With the launch of their new PROCLINICAL line of toothpastes, the brand is bringing clinically-proven technologies into your bathroom.

The line consists of three pastes, each targeting a specific result. Daily Whitening uses ProLuminex crystals (containing the maximum amount of whitening silica) to both remove and prevent surface stains. Daily Cleaning contains Prophy Silica micro-buffers (similar to what dentists use) to polish, along with stain- and plaque-fighting ingredients. Daily Renewal boasts 1,500 ppm of fluoride—the highest amount found in non-prescription toothpaste—to help fortify enamel and protect teeth from food acids. All three pastes were formulated after extensive research and testing; check out the website for more on the science behind the products, as well as user testimonials. The site also features a short quiz that helps you determine which of the toothpastes is best for your particular needs—though we picked up all three to ensure that, on our next visit, our dentist is really blown away. www.colgateproclinical.com

--Sandra Ramani