Elle.B Salon

We all have a story. A history of who we are and how we got to this current place and time. Well here is ours. It's ever growing and there are many chapters, this is just one of them. The culture of hair and beauty has seen so many transformations over the years and I am sure we will see many more. In the beginning of my journey I set out to change it, the culture that is. Little did I know that everyone else in my generation was on the same mission. The idea that we should strive to be the magazine models' and mega stars' slightly less attractive, never quite getting it, impersonators...(nailed it) was quickly fading. We, like so many, just wanted to feel amazing in our own skin. This was the twinkle in my eye that grew into the dream that is now elle.b salon. Now 18 years deep into my career, I have created a place that is just that, a place you can come and feel amazing in your own skin. And like anything that was meant to be, it happened fast and crazy. In one weekend I decided to open my own place, found the perfect neighborhood (oh, Jefferson Park, how we love thee), found a space, signed a lease, AND POOF! Seven crazy weeks later I had managed to wrangle the men of Raw Creative Design to design and build me a space fit for all. I knew I wanted my space to be in a progressive place so Jefferson Park made the most sense. Talent was next and I interviewed for weeks, saw many, and chose only a few. They were the best, but also the most eager to keep learning - to learn from each other and myself and to be the most versatile and knowledgeable stylists they could be. Doors opened. Of course there was drama and trials along the way but the end result was a dream come true.