History of Spa Week Media - The Spa & Wellness Leader
The Spa Week concept was born on a rainy spring morning in 2004. The goal was simple: bring the spa & wellness experience to the masses by offering full service treatments, normally costing hundreds of dollars, for just $50 dollars each. No longer would a trip to the spa be considered an indulgence and something relegated to the wealthy few. Spa Week was the vehicle that was destined to change an industry and make a spa visit part an affordable healthy lifestyle.
After months of research and organization, Spa Week was officially launched in October 2004. The beginning was humble at best with a mere 25 spas participating in the New York area. Never once during those long months of planning did I ever dream that the Spa Week franchise would be embraced the way it has. The response was both overwhelming and instantaneous—Spa Week became an instant cultural phenomenon.
To celebrate the first Spa Week we held a Media kick-off party. The next morning, as I unlocked the door to my office, the phones started ringing off the hook and I was subsequently flooded with calls and e-mails from spa & wellness facilities across the City asking how they could become involved. Since that first event in 2004, Spa Week has grown into a trusted National Brand. Each year thousands of spas participate all across the country. The resulting success has propelled it to become the largest spa and wellness marketing event in the history of the spa industry. No longer an indulgence, Spa Week became the vehicle that afforded all demographics the ability to make the spa experience a normal part of a healthier lifestyle.
The Future is Now
With the success of the Spa Week Event firmly in place, we embarked on the next part of our journey - to turn Spa Week into a true lifestyle brand. Years of hard work have allowed Spa Week.com to morph into a 365 day-a-year resource for everything wellness. Over the years, visitors have come to enjoy innovative content as well as countless life-changing sweepstakes and promotions.
2012 heralded the then-largest growth initiative in the Company's history with the launch of our national Spa & Wellness Retail Gift Card Program. The Spa & Wellness Gift Card by Spa Week is now available in over 75,000 retail locations nationwide through top Retailers such as Walgreens, CVS, Wal-Mart, Sam's Club and Rite Aid and dozens more.
Today, millions of consumers trust and rely upon Spa Week.com as their go-to resource for everything wellness. As such, 2017 saw its complete re-design to better reflect our vision for the future. Finally, the ensuing years will see exciting new industry-shaping partnerships with many of the world's top brands. My recipe for success is simple: stay true to your core values, combine great ideas with unrivalled customer service, a dedicated staff and a firm belief that as a group, we could truly make a difference. SpaWeek.com, the future is now.
Cheryl Reid, Founder