The W Nail Bar - DSW Easton

When the day finally came to decide what that business should be, we settled on a chic and sustainable nail salon. For us, creating The W was about filling a void we saw in the market with a clean, fun and customer service based nail salon. Along with that, we wanted to create a safe space for nail techs to not only work, but feel valued and cared for. So, that’s exactly what we did! After opening our doors, we also quickly realized product lines were not up to our standards. So we started making our own!